Leading businesses, NGOs, and government unite behind 2025 targets to make packaging waste a thing of the past

“All around the world and here in Canada leading organizations are making great strides to reduce plastic waste at all stages of their operations. Unfortunately the actions of any one organization alone won’t be enough to meet the expectations and requirements of a society and a planet that demands bolder and faster action. The Natural Step Canada is therefore proud to be joining forces with a diverse group of leaders from business, government and civil society to launch the Canada Plastics Pact. Together we will innovate and implement scalable end-to-end solutions that will keep plastics in the economy but out of the environment.

– David Hughes, President and CEO, The Natural Step Canada


OTTAWA, Jan. 27, 2021 (GLOBE NEWSWIRE) — Today, Canada’s relationship to plastic waste fundamentally changed: the Canada Plastics Pact (CPP) launched to end plastic waste and pollution. The Pact brings together key players to collectively work towards ambitious 2025 goals that they could never achieve on their own.

More than 40 Partners have joined the Canada Plastics Pact, representing diverse parts of the plastics value chain,from leading brands to waste management companies, government institutions, and NGOs. Because plastic packaging accounts for 47% of all plastic waste, it is the immediate focus of the CPP’s collective efforts.

An ambitious pre-competitive, multi-stakeholder platform, the CPP will enable companies across the Canadian plastics value chain to collaborate and innovate. It will build on significant work that has already been underway to reduce plastics waste, and will grow over time. Together, Partners will rethink the way they design, use, and reuse plastics, thereby charting a path toward a circular economy for plastic by 2025.

With an eye for bold systemic change, the CPP will work to eliminate the plastics we don’t need, innovate to ensure that the plastics we do need are reusable, recyclable, or compostable, and circulate the plastic we use, keeping it in the economy and out of the environment.

The CPP is working towards four clear, actionable targets by 2025:

  • Define a list of plastic packaging that is to be designated as problematic or unnecessary and take measures to eliminate them
  • Support efforts towards 100% of plastic packaging being designed to be reusable, recyclable or compostable
  • Undertake ambitious actions to ensure that at least 50% of plastic packaging is effectively recycled or composted
  • Ensure an average of at least 30% recycled content across all plastic packaging (by weight)

The Founding Partners of the CPP are:

Canadian Beverage Association, Canadian Produce Marketing Association, Canadian Stewardship Services Alliance Inc., Canadian Tire Corporation, Circular Innovation Council, Circular Plastics Taskforce, Cleanfarms Inc., Club Coffee, Coca-Cola Canada, Council of the Great Lakes Region, Danone Canada, David Suzuki Foundation, EFS-plastics Inc., Emterra Group, Environment and Climate Change Canada, Food, Health & Consumer Products of Canada, General Mills Canada, Ice River Sustainable Solutions, International Institute for Sustainable Development, Keurig Dr Pepper Canada, Kraft Heinz Canada, Loblaw Companies Limited, Maple Leaf Foods Inc., Mars Canada, Merlin Plastics, Metro Vancouver, Mondelez Canada Inc., National Zero Waste Council, The Natural Step Canada, Nestlé Canada, Ocean Wise, PAC Packaging Consortium, Pyrowave, The Recycling Council of Alberta, Retail Council of Canada, Return-It, Ryse Solutions, Save-On-Foods, Smart Prosperity Institute, Unilever Canada, Walmart Canada.

“Joining together through the CPP is a diverse group of leaders from across Canada’s plastics value chain,” says David Hughes, CEO, The Natural Step Canada, the host organization of the CPP. “While I am impressed by their genuine commitment to achieving a zero plastic waste economy, it is their willingness to break down barriers between each other to scale truly innovative solutions that I find most inspiring.”

Canada is the latest country to join the Ellen MacArthur Foundation’s Plastics Pact network, a globally-aligned response to plastic waste and pollution. In line with the Ellen MacArthur Foundation’s vision of a circular economy for plastic, the CPP facilitates innovation and knowledge sharing, and drives collaborative action and solutions tailored to Canada’s unique needs and challenges.

“By setting clear 2025 targets and working together to achieve them, businesses and policymakers in the Canada Plastics Pact have taken an important step on the journey to a circular economy for plastic, in which it never becomes waste or pollution.” says Sonja Wegge, Plastics Pact Programme Manager, Ellen MacArthur Foundation. “We are delighted to welcome the Canada Plastics Pact in our growing global network of Pacts, and hope to see many other organisations unite behind the vision of a circular economy for plastic that has already brought together more than 1,000 organisations worldwide through our New Plastics Economy initiative.”

The immediate next step for the CPP to achieve its goals by 2025 is to develop a roadmap for action. To be fully transparent and ensure measurable action, a CPP progress report will be made publicly available each year.

Together, the partners in the Canada Plastics Pact will fundamentally change the way Canadians use and reuse plastic, while securing a resilient economy that flourishes within nature’s limits.

Media resources:

Read quotes from Canada Plastics Pact Partners.
Watch a video message featuring The Honourable Jonathan Wilkinson, Minister of Environment and Climate Change Canada, and Sonja Wegge, Plastics Pact Programme Manager, Ellen MacArthur Foundation.
Learn more about our story in this video.
Media inquiries:

To arrange an interview with David Hughes, CEO, The Natural Step Canada, or to be connected with CPP Partners, contact:

Alice Irene Whittaker, Director of Communications


About the Canada Plastics Pact

The Canada Plastics Pact (CPP) is tackling plastic waste and pollution, as a multi-stakeholder, industry-led, cross-value chain collaboration platform. The CPP brings together Partners who are united behind a vision of creating a circular economy in Canada in which plastic waste is kept in the economy and out of the environment. It unites businesses, government, non-governmental organizations and other key actors in the local plastics value chain behind clear actionable targets for 2025. By aligning with the Ellen MacArthur Foundation’s global Plastics Pact network and the New Plastics Economy’s common vision of a circular economy for plastics, CPP Partners commit to fundamentally rethinking the way we design, use, and reuse plastic packaging.

Further information: www.plasticspact.ca | @CanadaPact

About the Ellen MacArthur Foundation

The Ellen MacArthur Foundation was launched in 2010 with the aim of accelerating the transition to the circular economy. Since its creation, the charity has emerged as a global thought leader, putting the circular economy on the agenda of decision-makers around the world. The charity’s work focuses on seven key areas: insight and analysis; business; institutions, governments, and cities; systemic initiatives; circular design; learning; and communications.

Further information: emf.org/plastics | @circulareconomy


At the heart of the New Plastic Economy is a vision of a circular economy for plastic, in which it never becomes waste. Each Global Commitment signatory and Plastics Pact member formally endorses the vision and the need to work towards achieving it.

It is defined by six key points:

● Elimination of problematic or unnecessary plastic packaging through redesign, innovation, and new delivery models is a priority

● Reuse models are applied where relevant, reducing the need for single-use packaging

● All plastic packaging is 100% reusable, recyclable, or compostable

● All plastic packaging is reused, recycled, or composted in practice

● The use of plastic is fully decoupled from the consumption of finite resources

● All plastic packaging is free of hazardous chemicals, and the health, safety, and rights of all people involved are respectedRead entire vision here: https://newplasticseconomy.org/assets/doc/npec-vision.pdf


This post is syndicated from The Natural Step Canada.